Focusing on ROI in the economic downturn
Over the past few weeks I’ve been reminding myself of the words of the late, great George Harrison, “all things must pass”. But while we’re hoping the stock market obeys this universal law and we wait...
View ArticleWhy Opt-Outs Are Good for Business
New kinds of data collection and analysis about consumers’ online activities will dramatically increase the productivity of the Web and social media as brand communication channels. But marketers need...
View ArticleBuilding Customer Relationships
I have more relationships that I can handle. I do a so-so job, managing up, down and sideways at the office. I do a little better with my gorgeous wife, great kid and lovelorn dog. I struggle to...
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